People with disabilities have a hard time finding activities, events and outings that are inclusive and designed keeping them in mind. They often struggle with feelings of isolation, being a burden on friends and family, being treated poorly because of their disability and a limited ability to navigate their physical environment
Apollo is a digital marketplace that connects people with disabilities to a curated collection of accessible experiences. Apollo delivers a range of unique activities designed to cater to the specific needs of the disabled person, including accessible venues and trained service providers. This platform brings together a variety of high quality events such as walking tours, cooking classes, wine tasting and much more. Apollo simultaneously provides a sense of freedom and security for customers through the careful selection of offerings and the adaptation of experiences to be inclusive through collaboration with our partners.
Presentation Lead, Financial Lead, Design Researcher
MARKET SEGMENTATION AND ANALYSIS
Conducted deep trend analysis and competitor research to uncover market opportunity. Market segmentation enabled an understanding of different customer groups, and secondary research was conducted on each to surface insights that indicated potential opportunity. This process led to a narrower focus in terms of a target market, and an understanding of the broader context in which we would be operating.
CUSTOMER DISCOVERY AND DEVELOPMENT
The customer discovery phase began with framing our challenge statement effectively, and understanding the needs, aspirations and pain points of our target market. Our team conducted both qualitative and quantitate research investigations, including primary user interviews, surveys, observational and social desk research, and translated key findings to build personas and create insight-opportunity frameworks such as journey maps.
DESIGN + DEVELOP
The service was developed using tools such as the design criteria canvas, 'what-if' journey map, storyboards and business model canvas. The value proposition was tested through engaging users with multiple prototypes including mock interfaces and adcepts.
The entire service was thought through the lens of a product use case, which helped us design specific touchpoints and strategies from product discovery to use, and ultimately turning customers into advocates for the service.
A thorough competitive analysis was conducted in order to draw insights from the competitive landscape that helped establish Apollo's competitive advantage and product differentiation.
A combination of strategy frameworks were used to converge ideas and develop a business model that could lie at the intersection of viability, feasibility and desirability. Special attention was paid to scaling and strategic foresight for the venture.
Milestone roadmaps were used to determine key targets the venture would need to achieve in order to accomplish broader goals and financial projections.At the heart of the venture was the message of building an inclusive community through a human-centered, profitable business.