From Roy


From Roy is an online business delivering luxury, artisanal panettone. The project brief was to develop a sustainable business model in which From Roy can thrive to exceed the yearly demand quota to cover for yearly fixed costs whilst maintaining the high quality of the products and the experience sold and providing a comfortable earning model for From Roy. Our team iterated and developed several possible directions that the business could take, finally landing on the recommendation of a subscription model that would help the business generate consistent revenue throughout the year, create a deeper connection to their customer base and potentially tap further tap into a rapidly growing market


Business Model Innovation

Customer Research


                    In collaboration with Camille Brito, Femi Emiola and Rachel Kroft.